India should reconsider the red colour of its proposed warning labels on packaged foods as it can confuse consumers who associate the colour with non-vegetarian ingredient markings, food companies in India have told the Supreme Court. India's food regulator has proposed a red hexagon warning label system to mark high salt, sugar or fat in packaged items, despite the industry's multi-year campaign to oppose the labels. "The average Indian consumer is habituated to associating the colour red with the mandatory non-vegetarian identification mark," the All-India Food Processors Association said in a court filing. The Supreme Court is set to review the government's proposal and come up with a judgement. (ICE NEW DELHI)

Fonte notizia: Economic Times