Ferrero India Private Limited, a subsidiary of the international confectionary giant Ferrero Group, announced on September 8 its entry into India’s premium bar segment. According to the statement released by the company, the confectionary maker has introduced Classic Hazelnut and 70% Cocoa Hazelnut as a part of its product range. The move comes as part of the company’s efforts to increase its market share in India’s chocolate market aided by a shift towards premiumisation and expansion of its retail distribution through the addition of more coolers, reported Business Standard. The report said India’s chocolate market is growing at around 7 per cent, wherein the bar segment has seen a similar expansion. (ICE NEW DELHI)

Fonte notizia: Economic Times