July 23, 2026Gen Z isn't drinking less after allFoodDiveGen Z and young drinkers were seen as one of the primary drags on alcohol consumption, which has reached a record low and prompted alcohol companies to diversify their offerings. However, IWSR's most recent data shows that moderation spans across generations and isn't specific to Gen Z. Read MoreSource:  FOODDIVEFull Article:  https://www.fooddive.com/news/gen-z-drinking-rates-increase-iwsr/825710/ (ICE NEW YORK)

Fonte notizia: FOOD DIVE