Singapore's optical retailers are shifting from selling spectacles to providing eye care services as consumers become more price-conscious and increasingly view eye health as a long-term priority. “As seen in many markets globally, greater internet penetration and the growth of omnichannel shopping have enabled consumers to enjoy better affordability, convenience, and more personalised shopping experiences,” Dennis Chia, director of retailer vertical account development for Singapore at NielsenIQ (NIQ), told Retail Asia. Retailers are investing in loyalty programmes, customer relationship management systems, and artificial intelligence (AI)-powered customer engagement to encourage repeat visits for eye exams, contact lens replacements, and lens upgrades instead of relying on one-off eyewear purchases.   https://sbr.com.sg/exclusive/singapore-optical-retailers-bet-eye-care-drive-repeat-business   (ICE SINGAPORE)

Fonte notizia: Singapore Business Review, 15 July 2026