The Greek cosmetics market maintains a stable and dynamic presence in the European environment, confirming its importance for both the domestic economy and the country's export profile.According to data from the European Cosmetics Industry Association, the total market value (at retail prices) amounts to 1.714 billion euros, representing approximately 1.6% of the European cosmetics market.Per capita consumption in Greece reaches 165 euros, a level higher than countries such as Bulgaria and Romania, although it remains below the European average of 183 euros. This figure shows that there is still room for further growth in the domestic market.In terms of product categories, skin care dominates, occupying 42.5% of the market. This is followed by hair care products with 22%, decorative cosmetics with 13.2%, daily hygiene products (12.9%) and perfumes with 9.4%. The strong presence of skin care demonstrates the shift of consumers towards care and wellness products.The performance in the export sector is particularly positive. In 2024, an increase of 6.4% was recorded compared to 2023, with Greece showing a strong recovery, outperforming several Western European countries. This development strengthens the international competitiveness of Greek cosmetics companies.Small and medium-sized enterprises play a decisive role in the sector.In Greece, approximately 163 Small and Medium-sized Enterprises (SMEs) operate in the cosmetics sector, which contribute significantly to employment and domestic production, constituting the backbone of the sector.Overall, the Greek cosmetics market shows resilience and prospects for further growth, particularly through the strengthening of exports and investment in innovation. At the same time, competition between supermarkets and online pharmacies is intensifying. In online pharmacies, the cosmetics category is valued at 114 million euros (an increase of 4.6% compared to 2024). Skin care products dominate with a share of 57.5% of total sales, followed by beauty and sunscreen products (23.4%), hair care and styling products (10.1%) and oral hygiene products (9.1%). (ICE ATENE)

Fonte notizia: athens24.com