UAE brands have recorded strong growth in the Kantar BrandZ Most Valuable Emirates and Saudi Brands 2025 report , with the combined value of the top 30 UAE and Saudi brands hitting $106 billion , the highest since 2022. UAE brands led the surge with a 26% year-on-year increase , driven by economic diversification, foreign investment, and consumer confidence. e& Group remains the UAE's most valuable brand at $8.9 billion , followed by Emirates ($7.2 billion) and Emaar Properties ($6.7 billion). Real estate stood out as a fast-growing sector, with Emaar (+53%) and Aldar (+47%) among the region's top risers.   (ICE DUBAI)

Fonte notizia: https://gulfnews.com/business/ markets/uaes-e-emirates-emaar- brand-values-hit-record-highs- in-new-