The U.S. wine market is navigating a perfect storm of economic, demographic, and regulatory headwinds, including stubbornly declining consumption and tariffs. To reduce dependence on a single market, Italian wine producers must urgently pivot towards other established and developing export markets — they cannot afford to rely solely on the U.S. market. Expanding into alternative North American destinations, Canada and Mexico, could offer some insulation against volatility, while also opening doors to fresh consumer bases with distinct tastes, purchasing behaviors, and regulatory structures. That's why wine2wine Vinitaly Business Forum 2025 has created the ITA Track - North America (Canada, USA, Mexico) Market Focus. By convening leading experts, importers, and educators, the forum will provide producers with the insights and practical strategies they need to embrace a diversified approach to growth. (SOURCE: Yahoo Finance)  (ICE NEW YORK)

Fonte notizia: Yahoo Finance