Lotte Home Shopping announced on the 24th that it will present live broadcasts (Live) from five countries, including the United States, France, Japan, New Zealand, and Italy, through its live commerce platform "Elive." The global special exhibition "Shopping Abroad" will air twice a day from the 25th to the 29th at 11 am and 8 pm in a live broadcast format from overseas locations. The opening broadcast will feature show host Heo Su-ji boarding an airplane, providing viewers with the experience of traveling for shopping. Lotte Home Shopping plans to showcase representative products from each country through Live, including American casual brand "Polo" , French premium dairy product "Marianne Cantin" , and Japanese ramen chain "Ichiran." A Lotte Home Shopping representative stated, "We decided to broadcast live from overseas local locations to vividly introduce popular products to customers. We will strengthen our position as a global live commerce platform by expanding overseas live broadcasts." (ICE SEOUL)

Fonte notizia: Yonhap News