Poles' changing consumption habits are having an increasingly significant impact on the beer market. According to data from the Association of Brewing Industry Employers – Polish Breweries, the beer industry has seen a 6 percent decline in sales since the beginning of 2025, with a staggering 12 percent year-on-year decrease in May alone. However, the NoLo (No or Low Alcohol) segment is performing well, with dynamic growth.A study of store displays by eLeader shows that the share of non-alcoholic beers on beer shelves has increased in seven out of ten analysed retail chains compared to June last year.Currently, non-alcoholic beers occupy at least 11% of beer displays in all retail chains surveyed by eLeader, and in four out of ten they exceed 14%. This indicates that beers containing no more than 0.5% alcohol have gained consumer recognition and significantly strengthened their position in sales strategies. The greatest changes are visible in discount stores, which have quickly adapted to the seasonal increase in demand and growing customer interest in alcohol-free beverages. Aldi recorded the largest increase, rising from 9% in June 2024 to 15% in June 2025. Biedronka increased its share from 8.2% to 12%, while Leclerc increased from 9.6% to almost 13%. The variety of non-alcoholic beers on offer is also growing – six out of ten of the surveyed retail chains increased the number of unique products on the shelf by 10–30%. (ICE VARSAVIA)

Fonte notizia: portalspozywczy.pl