[SINGAPORE] The Singapore Tourism Board (STB) has inked a memorandum of understanding with ChatGPT-maker OpenAI to drive the adoption of advanced artificial intelligence (AI) across the city-state’s tourism sector. Going beyond traditional AI systems, advanced AI can perform complex cognitive tasks and generate human-like responses – by using machine learning generative capabilities to do things like understand natural language, analyse data at scale and create personalised, context-dependent solutions. The collaboration will prepare STB and Singapore’s tourism sector for an AI-driven future, and lay the groundwork for the sector to benefit from the latest AI advancements, the board said on Wednesday (Jul 23). https://www.businesstimes.com.sg/singapore/stb-openai-ink-mou-drive-advanced-ai-adoption-across-tourism-sector (ICE SINGAPORE)

Fonte notizia: The Business Times, 23 July 2025