Frozen products are growing in popularity among Polish consumers. Between May 2024 and April 2025, the market was valued at almost PLN 5.4 billion. This represents a year-on-year increase of 10.3%, with sales volume increasing by 5.7%. During this period, Polish households purchased a total of 337 thousand tonnes of frozen products, equating to 25 kg per household per year. On average, households bought frozen foods 22 times a year, or approximately once every two weeks.YouGov data shows that the frozen fruit and vegetable segment is experiencing particularly dynamic growth. This demonstrates a gradual shift in perception of frozen foods, from supplementary products to fully-fledged elements of balanced diets. (ICE VARSAVIA)

Fonte notizia: portalspozywczy.pl