Italian sportswear brand Lotto has officially stepped into the Indian market with bold ambitions. Brought in by Agilitas Sports, India’s fastest-growing sportswear platform, Lotto is aiming to build a USD 116 Million brand in the country within 5 years. The brand launch is backed by cricket stars Yuvraj Singh and Abhishek Sharma, who feature in a light-hearted campaign film that captures Lotto’s expressive, stylish, and fun personality. The film playfully showcases the duo attempting to pronounce the Italian phrase “Lotto è un marchio di eredità italiana,” meaning “Lotto is a brand of Italian heritage. Lotto’s India journey begins with Lotto Leggenda—a premium sneaker line inspired by vintage Italian designs from the ’70s to ’90s. Designed in Italy and manufactured in India at Agilitas-acquired Mochiko Shoes, Leggenda will be the first of several product drops. (ICE NEW DELHI)

Fonte notizia: Business Line