Premium electric motorcycle maker Ultraviolette on Monday announced its foray into the European market as part of plans to expand global footprint with an eye on up to 35 per cent of its revenue to come from exports by 2028. The company has launched its flagship performance motorcycles -- F77 MACH 2 and F77 SuperStreet -- for retail across Germany, France, the UK, Ireland, Austria, Italy, Switzerland, Belgium, the Netherlands, and Luxembourg. "We were clear that we want to build a brand out of India that can scale globally. So, component selection, design, software architecture, all of these, we had taken decisions keeping global markets and European markets to begin with," Ultraviolette CEO & Co-founder Narayan Subramaniam told PTI. He was responding to a query on the company's global ambitions. The company chose Europe as the starting point due to its "motorcycling culture" with strong affinity for design and performance, he added. Besides, Subramaniam said, "The fact that certification for Europe allows us now to retail in 40 countries was also a major aspect and the European certifications are stringent." Ultraviolette will be exporting completely built units from India, which will be retailed through distributors in different European markets, he added. (ICE NEW DELHI)

Fonte notizia: Economic Times