Kazakhstan's beauty market turnover to reach $2.15 bln in 2025Experts in the beauty sector forecast that Kazakhstan's beauty market turnover will reach $2.15 billion this year, with an annual growth rate of 4.7%."In 2025, Kazakhstan's beauty market turnover is projected to reach $2.15 billion, demonstrating steady annual growth of 4.7%," stated international beauty retailer Golden Apple.The company noted that online sales are simultaneously strengthening: over the past year, the revenue of the retailer's online beauty store in Kazakhstan grew by 50%.Experts also highlight the trend towards digitalization and omnichannel strategies in the beauty market."Online sales are developing well due to the popularity of social media. Currently, our online sales share is 40%, while offline sales are 60%. According to our four-year plan, we aim to increase the online sales segment to 80%," said Nursultan Muratbekov, CEO of the perfume brand Parfum De Vie.Golden Apple is an international omnichannel beauty retailer. In Kazakhstan, the company has opened four stores – two in Almaty, and one each in Astana and Shymkent. In 2025, the retailer plans to open its largest store by area in Almaty. (ICE ALMATY)

Fonte notizia: INTERFAX