The FSSAI has intensified its scrutiny of packaged food companies, instructing them to discontinue "100%" claims on labels and promotional content, deeming them misleading. This directive aims to curb deceptive marketing practices and ensure consumers receive accurate information about food products. The term 100% is likely to convey a false sense of absolute purity or superiority potentially leading consumers to believe that competing products in the market do not comply with prescribed standards. Many brands currently sell products such as chocolates, tea, honey, biscuits, and protein powders, displaying claims such as "100% sugar free, with millets, oats," the advisory further said. (ICE NEW DELHI)

Fonte notizia: Business Standard