AI is rapidly transforming e-commerce in Southeast Asia, with Vietnam and Indonesia leading in AI adoption. A Lazada report shows that 64% of Vietnamese online retailers are integrating AI, surpassing the regional average by 10%. Though only 22% are proficient in AI, its applications are expanding across operations—enhancing customer experience, automating support, and predicting market trends. Vietnam's e-commerce market is projected to exceed $25 billion by 2025, driven by 63% of the population shopping online. AI tools, like chatbots and smart assistants, are improving engagement and conversion rates by up to 20%. Businesses now prioritize user experience and brand transparency over discounts. Despite concerns about data privacy, experts stress that AI should be seen as a support tool, not a replacement. AI-powered features on platforms like Alibaba.com are helping SMEs optimize product listings and sales strategies. Overall, AI is becoming essential in Vietnam’s dynamic and fast-growing e-commerce ecosystem. (ICE HO CHI MINH CITY)

Fonte notizia: Vietnam Investment Review