Phú Yên is promoting pacific bluefin tuna as a unique "tourism ambassador," blending the province’s coastal heritage with culinary creativity to attract visitors. Known as the birthplace of ocean tuna fishing in Việt Nam, Phú Yên now features tuna-based dishes—from sashimi to braised tuna eye and grilled belly—as central attractions in both casual eateries and high-end resorts. Live culinary performances and traditional cooking methods enrich the visitor experience, turning meals into cultural showcases. Local authorities view tuna not just as food but as a symbol of coastal life, aiming to elevate Phú Yên’s tourism appeal through festivals, records, and expanded offerings of other local seafood specialties. (ICE HO CHI MINH CITY)

Fonte notizia: Vietnam News