The Singapore Tourism Board (STB) has formed a strategic partnership with Vietnam’s national carrier Vietnam Airlines, and Sentosa Development Corporation to launch joint marketing and promotional efforts aimed at boosting travel demand from Vietnam to Singapore. Their planned initiatives include hosted familiarisation trips, a feature on Singapore and Sentosa in Vietnam Airlines’ inflight magazine Heritage, and participation in travel fairs. In 2024, total international arrivals in Singapore hit 16.5 million, up 21 per cent year on year, and bringing in record high tourism receipts of S$29.8 billion. Of these arrivals, more than 393,000 were from Vietnam, making it one of the city-state’s top 15 visitor source markets. https://www.businesstimes.com.sg/international/asean/stb-vietnam-airlines-team-entice-more-vietnamese-tourists-singapore (ICE SINGAPORE)

Fonte notizia: The Business Times, 20 May 2025