Vietnam plans to reduce import tariffs on fully built-up (CBU) vehicles from the U.S. to 0%, aiming to boost trade and diversify consumer choices. However, experts caution that this change may not lead to major car price drops. High costs remain due to other factors like the Special Consumption Tax (50–60% for large engines), VAT, logistics, and dealer margins. Analysts compare this to the 2018 tariff cuts on ASEAN vehicles, which only led to slight price reductions. U.S. brands currently have limited market presence in Vietnam—Chevrolet has exited, and Ford imports mainly from Thailand. Premium U.S. models like the Jeep Wrangler and RAM 1500 could see 15–20% price cuts, but still remain expensive. Long term, the policy could reshape the market by encouraging new U.S. entrants like Tesla and increasing competition. Local automakers may struggle due to higher production costs and low localisation rates. Yet, domestic models still benefit from tax incentives and promotions. Despite challenges, Vietnam’s auto market is growing. In April 2025, domestic production hit a record 39,500 units, and vehicle imports surged 45.2% year-on-year. Oversupply and moderate demand may lead to further price reductions in coming months, enhancing consumer options. (ICE HO CHI MINH CITY)

Fonte notizia: Vietnam News