Ukraine officially opened its exhibition space for EXPO 2025 in Osaka, Japan; instead of a traditional pavilion, it is designed as a store where nothing can be bought. At a time when the country is fighting for its survival, Ukraine showcases values that define a democratic society – values that are “Not For Sale”.The official opening of EXPO 2025 took place in Osaka with the main theme “Designing Future Society for Our Lives”. The Ukrainian pavilion is called “Not For Sale”, and shaped like a store where nothing can be bought. There, instead of goods you will find 18 items each symbolizing a human value – freedom, dignity, resilience, and so on. Each object has a real barcode that visitors can scan using special store scanners installed throughout the pavilion. Instead of displaying conventional price tags, the screens reveal powerful video stories from Ukraine, metaphorically demonstrating the true cost Ukrainians are paying to defend fundamental rights – education, freedom of choice, medical care, and more. (ICE KIEV)

Fonte notizia: https://export.gov.ua/news/ukraina-vidkryla-pavilion-na-vsesvitnii-vystavtsi-expo-2025