Masan Group reported a positive business performance in 2024, with net profit after tax post-minority interest (NPAT – Post MI) rising sharply to VND1,999 billion, a fourfold increase against the previous year. The firm’s return on equity – ROE (excluding non-core and one-off incomes), a profitability ratio that measures how efficiently a company uses shareholder investments to generate net income, returned to double-digit. This result came as the conglomerate’s key business segments—consumer goods, retail, and branded meat—delivered improved profitability and robust sales growth.The company’s flagship subsidiary, Masan Consumer, maintained its position as one of Southeast Asia’s fastest-growing fast-moving consumer goods companies, posting near double-digit growth in both revenue and profit. In 2024, Masan Consumer served over 72 billion meals and shipped more than 2.4 billion convenience food products, expanding its reach to 98% of Vietnamese households and 26 overseas markets. The company recorded a 20% CAGR in net profit and maintained industry-leading margins with a 46% gross margin and 27% EBITDA margin. This performance is the result of a proven flywheel that combines product superiority, power brands, retail excellence, “fewer-bigger-faster” philosophy, and financial discipline.WinCommerce, the group’s retail arm, posted a positive net profit after tax, while Masan MEATLife also returned to profitability, buoyed by growing consumer demand for branded and packaged meat products. By Q1 2025, branded meat already accounted for 56% of all meat sales in WinCommerce stores.Internationally, according to CEO Thang’s presentation, Masan Consumer further substantiated its “Local Champion, Global Bound” vision. In 2024, the company generated VND1.3 trillion in revenue from 26 overseas markets, marking a 22% year-on-year increase and achieving an operating margin of 30% in its international business. With products now present in 98% of Vietnamese households and a growing global footprint, Masan is positioning its leading brands to represent Vietnamese cuisine on the world stage.Looking ahead, Masan Group has set ambitious financial targets for the coming years, including 20% earnings growth, 20% return on equity, and a net debt-to-EBITDA ratio of two times. Management reaffirmed its commitment to sustainable, profitable growth and ongoing innovation, aiming to solidify Masan’s position as a leader in Vietnam’s rapidly evolving consumer and retail landscape while pursuing new opportunities in international markets. (ICE HO CHI MINH CITY)

Fonte notizia: The Saigon Times