As reported by the research company Gemius Mediapanel, Temu has become the most visited e-commerce platform in Poland, dethroning local market Allegro after two years of expansion fuelled by lavish spending on marketing. In more detail, the report indicates that in March 2025 the Chinese giant had 18.1 million real users in Poland, compared with 17.8 million for Allegro, and it is the first time that the Polish incumbent has been overtaken by its rivals, even as Allegro’s clients spend twice more on its website and mobile app than Temu’s customers.  (ICE VARSAVIA)

Fonte notizia: GAZETA WYBORCZA