Canada
LOOKING FOR THE LEAF: COMPANIES ALTER LABELS TO ATTRACT CANADIANS AT GROCERY STO
As Canadians scour grocery store shelves for maple leaves amid the trade war with the U.S., some companies are changing their packaging to make their domestic roots more obvious.Crosby Foods is one of them. The New Brunswick-based company, which sells molasses and other products and employs just under 100 people, was founded in 1879 by the great-great-grandfather of its now-president, James Crosby.The Canadian-owned company packages its molasses here, where it also undergoes some processing. But the company can’t display the “made in Canada” or “product of Canada” declaration that many manufacturers, American and international ones included, are able to use.“We have zero choice in the matter, because our fancy molasses, which is the primary grade of molasses that we import, is a direct product of sugar cane,” said James Crosby. “And we can’t grow sugar cane in Canada.” (continue in article) (ICE TORONTO)
Fonte notizia: https://www.foodincanada.com/food-business/looking-for-the-leaf-companies-alter-labels-to-attract-ca
