HÀ NỘI — Vice Chair of the National Competition Commission Nguyễn Quỳnh Anh on Thursday highlighted State regulations that aim to protect consumer rights in the digital environment, especially in transactions on e-commerce platforms.She reviewed the new provisions of the 2023 Law on Protection of Consumer Rights, which came into effect on July 1 last year, at an online conference on enhancing consumer protections in Việt Nam amid international e-commerce integration, held by the Ministry of Trade in Hà Nội.This legislation marks a significant milestone in the State’s efforts to improve and finalise the legal framework for protecting consumer rights, especially with the recent rapid development of the e-commerce market in Việt Nam, according to Quỳnh Anh.When a virtual market is established on a digital platform, several parties are involved in exploiting that platform, including platform operators, businesses (or brands), individual business owners and even celebrities, she said.“Recognising this is a very new form of business, the 2023 Law on Protection of Consumer Rights has made adjustments and has very detailed regulations on the obligations of these subjects,” she said.The law requires platform owners or operators to disclose to consumers the contact points for resolving consumer complaints, as well as the real identity of sellers.Brands and business owners must be transparent about the products they sell, and provide correct information about them to consumers, including those on product origin, function, quality and quantity.Famous people – or ‘influencers’ – selling products on these digital platforms must also provide correct information on the products and be ready to take responsibility for what they advertise.On the consumer’s side, their transaction information – including what they buy, how much and how frequently – is now protected by the law and must not be disclosed to another party by platform operators.Sellers that violate the law will be made public to consumers so they can avoid buying from them, and to other sellers so they will not commit similar violations.The law also permits online dispute resolution, in which disputes are resolved on digital platforms through negotiation between buyers and sellers, and recognises the results of such resolutions.  (ICE HO CHI MINH CITY)

Fonte notizia: Vietnam News